Everyone with an online business is selling to a niche. It may be a large niche, but it's a niche.
Think about it. If you want to sell products or services online, how can you possibly craft a message that will appeal to everyone? Not possible.
No matter how clever you are, the words you choose will not resonate with everyone. And selling is about getting people to feel like you're talking to them. Otherwise, you won't get their attention or business.
So, selling online is about finding your niche, the audience that responds to you and what you offer.
This is where most startups go wrong. Not understanding this idea.
It leads to unending confusion and mistakes.
Wrong businesses are chosen, wrong products are developed, wrong marketing is used and little or no money is made.
If there is one thing that will help new online businesses to succeed, it's to realize that it's all about finding the right niche and then developing a product or service that fills an existing need.
This is usually backwards from the usual way of starting a business by first developing a product and trying to sell it.
That might have worked in the stone age, but in the super competitive environment of today's internet, it doesn't stand a chance of working,
