Don't Create a Business Until You Find Your Marketable Passion

The Core of Your Successful Business Is Your Marketable Passion.

This is the foundation for a successful business. This is your brilliance. This is what makes your business stand out. This is how you truly provide real value to your customers, which is why the best businesses succeed! 

Finding your marketable passion should be the first thing you do. If you rush past this, you will do so to your deep regret.

Your Marketable Passion is You, applied to the "Right Business".

This is you, totally involved. And like all passion, it involves your heart as well as your head. You love it and are excited. It turns you on....You Rock!

Here is a key point.

This is not something you're casually interested in, this is a passion that consumes you and gives your life meaning. Your Marketable Passion is something you live and breathe.

You know when you've found your Marketable Passion when you love the "process" of creating and running that particular business. It feels like what you are supposed to be doing with your life.The journey is just as important as the result. It's so enjoyable that you would do it for free if you could.

Your Marketable Passion has 3 Parts:

Your Passion; what gets you really excited. What you love to do. What you never tire of talking about. It can be a hobby or a pastime.It's what you feel you should be doing to be fulfilled in life.

Your Marketable Expertise: 

What do you do really well? What is your competence? And most important; what do you do really well that you can do to help others.

Your Fear Monster: 

This is your unconscious, self-limiting belief system. This is the fear holding you back from giving you the confidence to know that you can do it. To acknowledge that what you know is valuable to others with less experience than you. That you have the competence and credibility to become a trusted authority.

When you create a business using your brilliance and you realize that you really are helping people succeed, it will give you more and more confidence to believe in yourself. The more action you take, the more successful you will be.

When you overcome your fear barriers with your all consuming passion you will naturally attract your ideal clients. Your business success will grow exponentially.

You will become a trusted authority and it all starts with discovering your Marketable Passion.

To Your Success

Ron Pettell